This fall, students in the broadcasting course, Camera Ready: Developing Your On-Air Persona, are learning what it takes to stand out from the pack and how to apply their skills and knowledge to succeed as an on-air personality in today’s competitive media market from an expert on the subject—Al Roker ’76.
Roker, NBC’s Today co-anchor and American celebrity, is co-teaching the class with SUNY Oswego faculty members: Assistant Professor of Communication Studies Michael Riecke, a former anchor of WSYR-TV The Morning News in Syracuse; and Adjunct Professor of Meteorology Vanessa Richards ’08, a TV meteorologist for Spectrum News, CNY.
The professors discuss with students the methods for connecting with an audience through storytelling, personal branding, presentation styles, on-camera appearance and more, with the goal of creating a demo reel. Students are also analyzing the work of legendary on-air talent in television, radio and digital media as well as examining the characteristics that helped them succeed.
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