Oswego Matters By Executive Director Betsy Oberst

By Executive Director Betsy Oberst

Last summer, the Oswego Alumni Association Inc. conducted a comprehensive voluntary survey of our 84,000+ alumni to explore your views and opinions of the Oswego Alumni Association’s and SUNY Oswego’s correspondence and engagement with you, along with your feedback on the college’s image. For those Photo of Betsy Oberstof you who participated, thank you! Your feedback will assist the Oswego Alumni Association in tailoring our programs and communications and overall engagement efforts with you.

Our Board of Directors specifically wanted to know:

• What do you want in the form of programs, services and communications?

• Where do you get your information about the college and alumni programs?

• Your satisfaction with your Oswego experience—how do you view the reputation of the college, was your Oswego education an asset and would you recommend Oswego to others?

Below are some of the survey results highlights:

For our most recent GOLD (Graduates Of the Last Decade) alumni, 25 percent of you receive the majority of your information on social media, closely followed by the alumni magazine and emails (20 percent each). Seventy-seven percent engage on Facebook, followed by 41 percent on Instagram and 35 percent on Twitter.

The majority of GOLD alumni visit our website on a mobile device, and the majority also are most interested in alumni benefits. Almost half of GOLD alumni would consider supporting Oswego “where the need is greatest,” followed by 37 percent who would support individual schools, departments or programs, and three quarters of you prefer to make your gifts online. Almost half would rate Oswego’s current reputation as high, followed by 31 percent who say it is very high. Sixty-one percent were very likely to recommend SUNY Oswego to others.

For non-GOLD alumni, more than half of you still get the majority of your information from the alumni magazine, with e-newsletters next at 20 percent. Almost one third of non-GOLD alumni visit our website on a mobile device. Non-GOLD alumni are most interested in alumni events and our OsweGoConnect community—to connect with other alumni. Half of you engage on Facebook, but 44 percent of you do not use any form of social media.

More than half of non-GOLD alumni would support the college “where the need is greatest,” followed by 36 percent who would support scholarships. Forty-two percent of you prefer to make your gifts online.

Just over half of non-GOLD alumni rate Oswego’s current reputation as high, followed by 31 percent who rate it very high. More than half of you would be very likely to recommend SUNY Oswego to others, followed by 29 percent who would be likely to recommend.

Based on your feedback, the Oswego Alumni Association Inc. will continue to adjust programs, services and communications to meet your changing needs.

One of our current initiatives includes launching a new alumni benefit through a partnership with Nationwide Insurance, which will offer Oswego alumni discounted rates for homeowners, auto, motorsport and pet insurance (see story on page 7). We are also making sure all of our communications are more mobile-friendly and increasing our engagement on social media to meet those of you who are engaging there.

Please keep letting us know how we can best serve you! We look forward to connecting with you soon … in person or online!

 

Leave a Reply