The college has a new combined degree program tailored for students who know as undergraduates that they have interest in the business realms of electronic media.
The five-year program leading to a bachelor’s degree in broadcasting and mass communications and a master’s degree in business administration launched this fall.
Fritz Messere ’71, M ’76, dean of the School of Communication, Media and the Arts, said he sees many graduates of the college’s broadcasting program develop successful careers in the field outside the studio. The new degree option aims to give such students a quick start on that career path.
“Particularly the students we see graduate from the broadcast program who are not in a creative area, they tend to be focused in some area related to business: sales of broadcast time, programming, management of broadcast stations, advertising and marketing,” Messere said.
Richard Skolnik, dean of the School of Business, noted that the strength of the two programs at Oswego makes the combination especially attractive for students seeking thorough grounding for solid careers. The School of Business appears every year in Princeton Review’s guide to “Best Business Schools.” The Academy of Television Arts and Sciences lists Oswego’s broadcasting program among the nation’s outstanding television, film and digital media programs.
All three campus media outlets — WTOP, WNYO and The Oswegonian — pooled resources to create an entire evening of election 2012 coverage Nov. 6. Learn how some 60 young journalists collaborated to produce remote broadcasts from both parties’ headquarters in Syracuse, moderate in-studio roundtable discussions and interact with the audience via social media.
Every day starts with a good morning for Cameron Jones ’09.
As operations coordinator for “Good Morning America,” Cameron processes hires, tracks freelancers and runs the internship program among other tasks. The former WSTM-TV (Syracuse) and WNYW-TV (New York) intern hopes to make his way to the front of the cameras eventually, but loves learning all aspects of the broadcasting business.
David Benz ’92 wanted to skip walking the stage for his December Commencement to make sure he wouldn’t miss his final chance to call Laker basketball.
Mom put the kibosh on that idea, but Dave was able to grab his degree, make his first and only collegiate play-by-play broadcast and launch a career that has made him the television voice of the National Basketball Association’s Minnesota Timberwolves.
Cathleen Richards ’09 entered Oswego determined to be a TV broadcast director, but took “a few left turns and off ramps along the way.”
She did end up in television, but not in the way she expected. She is part of “Roadtrip Nation,” a social movement and PBS series intended to inspire late-teens and 20-somethings to get real about their dreams.
When your résumé includes experiences like standing atop Piez Hall measuring the wind speed as the Blizzard of ’77 rolls in off Lake Ontario, where else would your career take you but before the cameras of The Weather Channel as the Winter Weather Expert?
Luckily Tom Niziol ’77 made it down off that roof safely. Now he draws on his Oswego snow schooling and a 30-year career with the National Weather Service in Buffalo in his role with the country’s premier source for consumer weather information.