Communication Alumnus Supports SCMA with $30,000 Gift

As a principal at PricewaterhouseCoopers, or PwC, Mark Lobel ’85 is responsible for providing consulting services to major entertainment media companies on cyber security issues. Since graduating from Oswego with a broadcasting and mass communication degree, he has witnessed major changes in the media, and says that this change is not over yet.

“I think we’re going to see another major shift in the way people consume media over the next 10 years,” he says.

It’s because of this dynamic market that he recently established the Lobel Communications Fund with a gift of $30,000 that includes a match from PwC to directly support the School of Communication, Media and the Arts.

“It’s important for Oswego to constantly reinvest in the communications program to reflect changes in the current market,” he says. “The pace of change in the media industry is overwhelming. Oswego needs to stay on top of this moving target.”

Lobel says he supports his alma mater because of the value of the education he received. He said mentors like the late Dr. Lewis B. O’Donnell, after whom the media summit is named, and Fritz Messere ’71 M’76, now the dean of SCMA, instilled critical thinking beyond what was already a leading technical program at the time.

“I give back because I appreciate those who’ve helped me,” Lobel says. “I was and am extremely blessed, and one way to thank Fritz, Doc and many others is to invest in the next generation as they have done.”

— Tyler Edic ’13

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